Social Media Marketing || UniAcademy

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Social Media Marketing

By Akwo Trinity
13/Jan/2026
0 Students

Course Description

Social Media Marketing – Course Description

Social Media Marketing is the strategic use of social platforms to build brand awareness, engage audiences, and drive measurable business results. This course is designed to help beginners, entrepreneurs, and marketing professionals master the skills needed to plan, execute, and optimize high-performing social media campaigns.

You’ll start by understanding how major platforms like Facebook, Instagram, LinkedIn, X (Twitter), and TikTok work, and how their algorithms influence reach and engagement. From there, you’ll learn how to define clear marketing objectives, identify and understand your target audience, and choose the right platforms for your brand or business.

The course covers content creation in detail—what to post, when to post, and how to design visuals and write captions that attract attention and encourage interaction. You’ll also explore paid social media advertising, including campaign setup, audience targeting, budgeting, and ad creatives that convert.

A strong focus is placed on analytics and performance tracking. You’ll learn how to measure key metrics such as reach, engagement, clicks, conversions, and ROI, and how to use insights to continuously improve your strategy. In addition, the course addresses community management, brand voice, social listening, and handling customer feedback professionally.

By the end of this course, you’ll be able to confidently manage social media accounts, run effective organic and paid campaigns, and use data-driven strategies to grow brands, generate leads, and increase sales through social media